Besides the Holy Ghost Festivals that are celebrated on all the islands, the people of Pico dedicate special attention to their devotion for the Senhor Bom Jesus Milagroso. The festivities take place at São Mateus just before or after August 6th, and are based on the veneration of the pilgrims for a figure from Brazil that is exhibited in the Bom Jesus Milagroso Sanctuary. In the town of Madalena, the festival dedicated to the patron saint of the municipality, Saint Maria Madalena, includes religious, sporting and cultural activities during the month of July.
In São Roque, the event called Cais de Agosto combines musical shows with displays of handicrafts and sporting events. In Lajes, the Semana dos Baleeiros (Whaling Week) brings together the homage paid to those who participated in this important event of the history of the Azores and an eclectic programme that takes place at the end of the summer. In September, Madalena offers the Festas da Vindima (Grape-picking Festival), with dances and ethnographic events centred on wine production.
The whaling canoe races are a symbol of Pico. The regattas, on wood boats made for six rowers, are often present in the various festivities that take place on the island and are created competitions between crews from all over the island and the other islands of the triangle